Privacy policy

Last updated: August 8, 2026

Our commitment to privacy

At NuEden Apparel, we believe your personal information deserves care, clarity, and respect. NuEden Apparel operates this website, store, and the related content, features, tools, products, and services that make up your shopping experience (collectively, the “Services”).

Our store is powered by Shopify, which helps us make the Services available to you. This Privacy Policy explains how NuEden collects, uses, and shares personal information when you visit, browse, make a purchase, create an account, communicate with us, or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy controls. By accessing or using the Services, you acknowledge that you have read and understand the practices described here.

Personal information we collect

“Personal information” means information that identifies you or can reasonably be connected to you. It does not include information that has been anonymized or de-identified so it can no longer reasonably identify you.

Depending on how you engage with NuEden, where you live, and what applicable law allows or requires, we may collect or process:

Contact information, including your name, email address, phone number, billing address, shipping address, and other address details.
Payment and financial information, including payment-card details, payment confirmation, transaction details, payment method, and related financial account information.
Account information, including your username, password, security questions, saved preferences, and account settings.
Order and transaction information, including items you view, save, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as past transactions.
Communications, including information you share when you contact customer support, send us a message, submit a review, or otherwise communicate with NuEden.
Device and connection information, including your device type, browser, IP address, network connection, and other device identifiers.
Usage information, including how, when, and where you interact with or navigate the Services.

We may also create reasonable inferences from this information, such as preferences connected to your shopping activity, where allowed by law.

Where information comes from

We may collect personal information directly from you when you create an account, place an order, contact us, or otherwise choose to share information with us.

We may also collect information automatically through your use of the Services, including through your device, cookies, pixels, and similar technologies. In addition, we may receive information from service providers that help us operate the store, and from business partners or other third parties where permitted by law.

How we use information

We use personal information only for meaningful business purposes connected to operating NuEden, fulfilling our commitments to you, protecting the Services, and continuing to improve the experience.

To serve you

We use your information to process payments, confirm and fulfill orders, arrange shipping, facilitate returns and exchanges, manage your account, remember preferences, support product reviews, and provide a more relevant shopping experience. We may also use it to improve the Services and recommend products related to your interests or previous purchases.

To communicate with you

We use your information to provide customer support, respond to questions, send account or order updates, and maintain our relationship with you. If you choose to receive them, we may also send marketing and promotional communications by email, text message, postal mail, or similar channels.

To protect the space

We use information to authenticate accounts, help keep payments and shopping experiences secure, and detect, investigate, or respond to fraud, abuse, unlawful activity, malicious activity, or threats to the Services and community.

If you create an account, please protect your login credentials and do not share your username, password, or access information with anyone else.

To meet legal duties

We may use personal information to comply with legal obligations, respond to valid legal requests, enforce our Terms or other policies, participate in legal proceedings, or protect the rights, safety, and property of NuEden, our community, and others.

How information is shared

NuEden does not treat your information as a commodity. We may share personal information only when needed to operate the Services, deliver what you have requested, comply with the law, or support the purposes described in this Policy.

This may include sharing information:

With Shopify, service providers, and vendors that help us run our business, such as payment processors, IT providers, analytics services, cloud-storage providers, customer-support tools, fulfillment partners, and shipping carriers.
With business and marketing partners that help us market NuEden or show you relevant advertisements. Shopify may support personalized advertising through third-party services based on activity across merchants and websites. Those partners handle information according to their own privacy notices.
At your direction or with your consent, such as when you request shipment, use a social-media widget or login, or otherwise ask us to share information with a third party.
Within our business structure, including with affiliates or members of our corporate group, where applicable.
For legal or business reasons, including to comply with legal obligations or valid requests such as subpoenas or search warrants; to enforce our policies; to protect rights and safety; or in connection with a merger, financing, sale, bankruptcy, or other business transaction.

Depending on where you live, you may have the right to tell us not to share information for targeted advertising based on activity across different merchants and websites. You may exercise that choice here: https://nuedenapparel.com/pages/data-sharing-opt-out.

Shopify and your information

NuEden is hosted by Shopify. Shopify collects and processes information about your access to and use of the Services in order to help provide and improve the store experience.

Information you submit through the Services may be transmitted to and shared with Shopify and service providers that may be located outside the country where you live. NuEden may use Shopify features designed to protect, grow, and improve the business; these features may incorporate information from your interactions with our store, other merchants, and Shopify.

When Shopify processes information for these enhanced features, Shopify is responsible for that processing and for responding to certain requests concerning that use of personal information. Learn more through Shopify’s Consumer Privacy Policy: https://www.shopify.com/legal/privacy/app-users. Depending on where you live, you may also exercise certain privacy rights through the Shopify Privacy Portal: https://privacy.shopify.com/en.

Third-party sites

The Services may link to websites, platforms, social networks, or features operated by third parties. Those spaces have their own privacy practices, security measures, and terms, which NuEden does not control.

If you follow a third-party link or submit information through a public or semi-public social platform, that information may be visible to other people and used according to that platform’s policies. A link from NuEden does not necessarily mean that we endorse the linked site, its content, or its operators.

Children’s information

NuEden’s Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe a child has provided personal information to us, please contact us so we can review and, where appropriate, delete it. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms are defined by applicable law, the personal information of individuals under 16 years old.

Security and retention

We use reasonable safeguards intended to protect personal information. Still, no method of digital transmission or storage is perfectly secure, and we cannot promise absolute security.

Please avoid sending sensitive or confidential information through unsecured channels. We retain personal information only as long as reasonably necessary for purposes such as maintaining your account, fulfilling orders, delivering Services, meeting legal obligations, resolving disputes, and enforcing our agreements.

Your privacy choices

Depending on where you live, you may have rights concerning your personal information. These rights may not apply in every situation, and applicable law may allow or require us to limit a request in certain circumstances.

Access, deletion, correction, and portability

You may have the right to request access to the personal information we hold about you; request that we delete it; ask us to correct inaccurate information; or receive a copy of certain information and request that it be transferred to another organization, where applicable.

Targeted advertising opt-out

Depending on your location, you may have the right to opt out of the “sale” or “sharing” of personal information or of processing for “targeted advertising,” as defined under applicable privacy laws.

You can make that request here: https://nuedenapparel.com/pages/data-sharing-opt-out.

If you visit the Services with the Global Privacy Control opt-out preference enabled, we will treat it as an opt-out request for the browser and device you are using, where required by applicable law. If we can connect that device to a Shopify account, Shopify may apply the request to that account as well.

You can learn more about Global Privacy Control at https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not respond to browser “Do Not Track” signals.

Marketing preferences

You can unsubscribe from promotional email at any time by using the unsubscribe link in the message. Choosing not to receive marketing does not prevent us from sending necessary non-promotional messages, such as order confirmations, account notices, or service updates.

Making a request

To exercise applicable privacy rights, use the options available through the Services or contact us using the details in the “Contact us” section below. We may need to verify your identity before responding, as allowed or required by law.

Where permitted, you may authorize another person to make a request for you. Before we act on an authorized-agent request, we may request documentation confirming their authority and may ask you to verify your identity directly.

NuEden will not discriminate against you for exercising your privacy rights. We will respond within the timeframe required by applicable law.

Complaints

If you have a concern about how NuEden handles your personal information, please contact us first so we can address it with care. Depending on where you live, you may also have the right to appeal our decision or submit a complaint to your local data-protection authority.

International transfers

Your information may be transferred to, stored in, or processed in countries outside the one where you live.

When personal information is transferred from the European Economic Area or United Kingdom, we will rely on recognized transfer mechanisms, including the European Commission’s Standard Contractual Clauses or equivalent UK mechanisms, unless the destination country has been recognized as providing an adequate level of protection.

Updates to this policy

NuEden may update this Privacy Policy as our practices, Services, or legal obligations evolve. When we do, we will post the revised policy here, update the “Last updated” date, and provide additional notice when required by law.